[prawn]

I actually meant seeing personalities for colours and shapes, independently of fonts.

I'm just wondering if there are some people who don't see personalities in these things (e.g., a font being "fun" or "stern") and whether they should, where budget permits, leave design to those who do?

Then again, I don't bat an eyelid at wine descriptors like "barn", "forest floor", "skinsy", etc while some people really dislike it.