| Agreed - though at least in my contacts in the UK, everyone uses WhatsApp (and whatsapp groups) instead of FB. People used to make a FB event for a party now make a WhatsApp group which everyone gets invited into. I think what Facebook is very very good at is tracking the market and identifying potential competitors and buying them up. My previous thoughts (and still are) was that FB would become a media holding company, similar to Comcast or Fox/News Corp. The problems I now see for them is they are really starting to piss off regulators, who will probably not look kindly to future acquisitions, especially larger ones. They also have a problem that WhatsApp is IMO cannibalising their core 'social media' offerings and I can't see how they can commercialise that product without eroding the privacy and/or simplicity aspects which make it so popular. In hindsight I think Apple locking iMessage to iPhone was a mistake. If they'd released an Android version Apple would have surpassed WhatsApp in non-US markets where iPhone penetration is lower, and would have dominated the messaging space like it does in the US, as they'd be preinstalled on every iPhone to seed the market. |
So that's pretty decent market strategy on Apple's end, i'd say.