[LMYahooTFY]

Can you elaborate on why this indicates gender imbalance in VC funding?

I'm a bit skeptical of your assertion that anyone regardless of income would see this as a rational price point, when economic theories seem to indicate that our restrictions determine our preferences.

[Spivak]

Just because you can't afford something doesn't mean it isn't priced correctly. Just because I can't afford a yaht doesn't mean they're too expensive.

A $350 for an esthetily pleasing comfortable sturdy bra is a no brainier purchase when it's such a QoL improvement, you wear it everyday, and the alternative is a string of cheap bras that won't be that much cheaper in the long run and fit/feel worse.

Just because cheap bras come in lots of sizes doesn't mean one of them will actually work for you.

[nrdgrl]

> A $350 for an esthetily pleasing comfortable sturdy bra is a no brainier purchase when it's such a QoL improvement, you wear it everyday, and the alternative is a string of cheap bras that won't be that much cheaper in the long run and fit/feel worse.

Yes. You absolutely hit the nail on the head. I would _happily_ pay this much for a very comfortable bra, and it's reasonable given the quality of bras in the $100-200 range (I've owned several, although I got them at 50-75% off). That said I'll probably never be able to afford a $350 bra again in my life.

[notyourday]

If you were buying $100-$200 bras at 50% discount then you were not buying $200 bras - you were buying $50-$100 bras.

If a brand is refusing to sell $350 bra at 50% off, then it is a $350 bra. Otherwise $350 is MSRP aka the wishing price. If they do 50% off sales then it is a $175 bra. $175 makes it a premium product but not a boutique level premium. Maybe there's a market for $175 bras -- VS tried it in 2005-2007 in some markets but they did not quite sell it was dropped in 2008.

Hermes does not do sales, which is why a a Kelly 22 is $7,200 while LV Speedy is $800 and not $1,400 (Hermes does not do sales and LV does), so Hermes talks about number of units of a kind they ship while LV talks about average revenue per unit of a kind shipped.

P.S. VCs are very bad at funding apparel manufacturers. They pick the ones that they think should work which tend not to be the ones that actually work.

[nrdgrl]

Thank you for mansplaining that to me.

[notyourday]

It is money-splaining. Unfortunately it is not done enough.

[GhostVII]

How do you know they are a man?

[DelaneyM]

I think it's been said elsewhere, but it's the difference between something being seen as premium (Jura coffee maker or 15" MacBook) vs ludicrous (Juicero).

This is decidedly the former. For top-heavy women, especially the majority who are a bit asymmetric, a perfectly fitting bra is an impossible dream.