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by nrdgrl
2755 days ago
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> A $350 for an esthetily pleasing comfortable sturdy bra is a no brainier purchase when it's such a QoL improvement, you wear it everyday, and the alternative is a string of cheap bras that won't be that much cheaper in the long run and fit/feel worse. Yes. You absolutely hit the nail on the head. I would _happily_ pay this much for a very comfortable bra, and it's reasonable given the quality of bras in the $100-200 range (I've owned several, although I got them at 50-75% off). That said I'll probably never be able to afford a $350 bra again in my life. |
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If a brand is refusing to sell $350 bra at 50% off, then it is a $350 bra. Otherwise $350 is MSRP aka the wishing price. If they do 50% off sales then it is a $175 bra. $175 makes it a premium product but not a boutique level premium. Maybe there's a market for $175 bras -- VS tried it in 2005-2007 in some markets but they did not quite sell it was dropped in 2008.
Hermes does not do sales, which is why a a Kelly 22 is $7,200 while LV Speedy is $800 and not $1,400 (Hermes does not do sales and LV does), so Hermes talks about number of units of a kind they ship while LV talks about average revenue per unit of a kind shipped.
P.S. VCs are very bad at funding apparel manufacturers. They pick the ones that they think should work which tend not to be the ones that actually work.