[ljf]

Much better than I had thought they might be, was hearing 7000 UUs a week bandied around before. (that said, with enough churn 7000 UUs could make 100,000+ total users since live).

that said, I wonder how many are repeat users, how many continue to use the site after their trial subscription is over.

not sure what the figures were for there advertising revenue before, but would be interesting to see whether they are making any more profit, especially since they are making now spending extra resource on online only content.

[zbyszek]

This is on the back of an TV ad campaign in the UK, so it would be interesting to see how the numbers sustain.

[pierrefar]

Yep: £1 for 30 days trial. I think it's very suspicious that such a high number is published in the middle of this campaign. I would rather have them release their figures >1 month after the end of the campaign.

[NickPollard]

There's also adverts all over the tube (metro) in London, they're really pushing it.