[zbyszek]

This is on the back of an TV ad campaign in the UK, so it would be interesting to see how the numbers sustain.

[pierrefar]

Yep: £1 for 30 days trial. I think it's very suspicious that such a high number is published in the middle of this campaign. I would rather have them release their figures >1 month after the end of the campaign.

[NickPollard]

There's also adverts all over the tube (metro) in London, they're really pushing it.