[amyjess]

> a thin facade to escape their reputation for costumer dissatisfaction

Not quite. TWC switched to the Spectrum brand when they were acquired by Charter, because Charter was in the process of rolling out the Spectrum brand for their own services at the time.

(to be fair, you could probably argue that Charter launching the Spectrum brand was "a thin facade to escape their reputation for costumer dissatisfaction", but it's not why TWC switched to the Spectrum brand)

[drewmol]

Charter launched the Spectrum brand as a thin facade to escape their reputation for customer dissatisfaction. Charter acquired TWC. Charter re-branded TWC as Spectrum, a thin facade to escape TWC's reputation for customer dissatisfaction, among other benefits. Charter advertised heavily in existing TWC markets, spending lots of $ to broadcast the message of 'free' speed increases existing TWC customers would get as a result of the Spectrum takeover. Charter did all this as a thin facade to escape scrutiny for increasing minimum internet service costs in TWC's existing markets.