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by drewmol 2763 days ago
Charter launched the Spectrum brand as a thin facade to escape their reputation for customer dissatisfaction. Charter acquired TWC. Charter re-branded TWC as Spectrum, a thin facade to escape TWC's reputation for customer dissatisfaction, among other benefits. Charter advertised heavily in existing TWC markets, spending lots of $ to broadcast the message of 'free' speed increases existing TWC customers would get as a result of the Spectrum takeover. Charter did all this as a thin facade to escape scrutiny for increasing minimum internet service costs in TWC's existing markets.