[Rjevski]

I actually doubt someone in our community is worth that much. If anything, we're worth less than non-tech-savvy people because we see through the bullshit (when we don't outright block it) where as they don't.

A friend of mine recently fell prey to a scam ad on Facebook and they got some money off her. I have yet to buy anything from an online ad in my entire life; so she is actually a much better investment than I am in terms of ad spend.

[barrow-rider]

> because we see through the bullshit (when we don't outright block it) where as they don't.

Sounds like the "marketing doesn't work on me cuz I'm so smart" fallacy, which usually means you're getting hacked by a different type of marketing.

Getting the eyes of wealthy target demographic -- and IT/CS/Dev/STEM folks qualifies -- is definitely worth $$$, the only question is if it's $500 or lower (or higher?). I used to have clients who existed to target the hyper-wealthy, and they made cash hand over fist schlepping details about those folks.

$500 bucks for semi-personalized deets about FAANG devs making $300k+ makes sense, and you can find those people on HN for sure.

[crooked-v]

My preferred marketing vulnerability is Consumer Reports- or Wirecutter-style. They're making money off marketing things to me, but they're not dependent on any particular brand, so I can feel reasonably confident that I'll be happy with the results.