[barrow-rider]

> because we see through the bullshit (when we don't outright block it) where as they don't.

Sounds like the "marketing doesn't work on me cuz I'm so smart" fallacy, which usually means you're getting hacked by a different type of marketing.

Getting the eyes of wealthy target demographic -- and IT/CS/Dev/STEM folks qualifies -- is definitely worth $$$, the only question is if it's $500 or lower (or higher?). I used to have clients who existed to target the hyper-wealthy, and they made cash hand over fist schlepping details about those folks.

$500 bucks for semi-personalized deets about FAANG devs making $300k+ makes sense, and you can find those people on HN for sure.

[crooked-v]

My preferred marketing vulnerability is Consumer Reports- or Wirecutter-style. They're making money off marketing things to me, but they're not dependent on any particular brand, so I can feel reasonably confident that I'll be happy with the results.