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> The third part, "our competitors will fork and steal our business!", is possible, but extremely unlikely, unless you suck at your product. I don't think you appreciate the danger here. Someone can sink a few tens of thousands of dollars into cloning a codebase, then make it to market in a bare fraction of the time it took you to get there. When you say "incumbents don't get unseated without tremendous effort," you're referring to big incumbents like Amazon or Google, or CVS or Home Depot. Sure, at that scale it's impossible to ramp up that quickly. But for small outfits struggling to survive, handing the jackals everything they need to compete with you is flat-out stupid. The barest vestige of a moat, something as small as locking your doors, can be enough to get the jackals to pick easier targets. Having to manage the creation of a software product is an order of magnitude harder than just cloning it and differentiating it from there. |
AFAIK, small startups do not get unseated by other small startups that poach their technology in order to ruin their competitor. Besides being quite unethical, it's very bad PR. Not to mention, someone else would have to be in the same position, ready to take the same risks, on the same business model, with the same technology, at the same time.
Risky things happen. But so far, I am unaware of this particular risky thing ever happening. I would love to hear if it has happened before.
(I will add the caveat that if anyone were to do this, it would be China)