[ham_sandwich]

This chart holds only in the sense that the Kardashians play dumb caricatures of themselves. They may cater their brand to the lowest common denominator but they most certainly aren’t dumb themselves. They essentially parlayed Robert Kardashian’s friendship with OJ Simpson into a media empire; there is something to be said for how media savvy they are.

[samstave]

I met someone who worked for the kardashians on the show and said they are king, generous and respectful to the staff working their brand. Said that they know full well they are managing a brand and that they are parlaying that as they know it shall run out soon.

They said that the mom is the eagle-eye over the brand and pushing it to ensure max profit for them.

While i wanted to respect that, and i respect the hustle, it just shows that you can go too far with brand exploitation.

The daughter had the brand advanced through high profile sexual scandals (sex tape, personal relations etc)

The fucking dad had a transitional sex change to keep the limelight ( Nobody cares if he "wanted to be a woman his whole life" - thats his business. Not mine and not worthy of attempting to grab attention dollars.

IMO, the kardashian enterprise ilustrates only one thing:

The dicotomy of the education gap in this nation. Never mind a wealth gap. Education gap is why the US is doomed.

[bduerst]

>The dicotomy of the education gap in this nation

Or just awareness of how brands are operating now in general. I don't know if it's as dramatic as education.

It used to be the brand name/logo/trademark itself held all the value (e.g. Apple, Nike, etc.), except now we're seeing the value shift to how the brands correlate with consumer's identities (e.g. privacy, kaepernick, etc.). Kardashians, political parties, and corporations are especially cognizant of this social shift and are adapting faster than people are aware of it happening.

I personally blame social networks, which have made consumers hyper-aware of how decisions affect their carefully-constructed image of themselves online - but it's probably more complicated than just that.

[huaw6]

Well throughout history the education gap has always existed. "Bread and Circuses". In every culture, from the east to the west.

What has changed today is hyperconnection. That changes the rules of game.

[village-idiot]

“Bread and circuses” is not a comforting comparison.

[thousandautumns]

The education gap is almost certainly caused by the wealth gap

[bduerst]

I don't think anyone thinks the Kardashians are genuinely being themselves at this point.

I mean, the show is painfully obvious in being scripted. It's like the Truman Show sans Truman.

[tomjakubowski]

If you ever find you've entered a cafe and need to sign a waiver because they're filming a reality show scene in there, I highly recommend staying to observe the process. It is hilarious the extent to which they fake the drama on these shows.

The scene was two women fighting over something. Between takes, the director and players were riffing and helping each other to develop their nasty insults and "bitchy" comments.

[amyjess]

You could also make the same argument about Paris Hilton. By all accounts, she's a really shrewd businesswoman.

[Apocryphon]

And for our industry, Ashton Kutcher. But it was only his characters who were dumb.

[JustSomeNobody]

I can't help but think it was a publicist or something and not them...

[clairity]

having money (as you note, the family wealth came from kris jenner's husband) makes it easier to make more money, with no implications about the intelligence of the wealth holder.

take trump for example. nytimes detailed about $600+ million in wealth transfer to him from his dad. while we don't have tax returns or financial statements to confirm this, he's probably worth about a billion dollars now. that rate of return is (roughly) less than 2% yearly. he would have been way better off putting that money in an index fund--he'd be worth about $3 billion if he had.

[anthony_barker]

Number one trump business deal .. hey Dad can I borrow 50 million... Quote horse sense 1992 https://www.amazon.fr/Horse-Sense-Ahead-Business-1992-03-01/...

[marshray]

To be fair, there are plenty of professionally managed funds that haven't beaten the index over the last several decades.

[cm2012]

He also inherited that 600 mil in the form of NYC real estate, which of left untouched would be north of 10 bil now.

[rightbyte]

A index fund doesn't follow the index. There is a broker fee, stock transaction fees for the broker to keep the fund balanced and stock falling out of the index (because of the company eg. halfway to bankruptcy) is a loss for the fund but in the index the next biggest stock just takes it's place.

To keep up with the index is probably really hard.

[RussianCow]

The iShares S&P 500 ETF (quote: IVV) has an expense ratio of 0.04%, is offered commission-free on many brokerages, and based on some quick calculations, follows the official index to within about 0.5% returns. You're right that it's not completely "free", but the total "cost" is only about half a percentage point, meaning you can pretty closely follow the index in the long run with a single ETF purchase. I don't know what could be easier. :)

[clairity]

it's not that hard (and there is no "the index", just various approximations of a market portfolio). vanguard is well known for low-fee, no-frills index investing (among other things). invest in one of their funds and you'll likely net over 5% over the long run.

[ikeboy]

Quick search doesn't find an article making that claim, care to cite it?

[clairity]

here you go: https://www.nytimes.com/interactive/2018/10/02/us/politics/d...

and sorry, i misremembered the numbers. he got over $400 million (at least) from dad, and that would be worth about $2 billion if simply invested in an index fund (according to the article).

[ikeboy]

The $400M number is inflation adjusted already, the actual numbers are lower.

https://www.bloomberg.com/opinion/articles/2015-09-03/should... is a good critique of these kinds of calculations in general - they usually assume perfect market timing

[clairity]

yes, but that doesn't matter. at the end, they estimate the current value from indexing to be about $2B.

the trump wealth transfer started over 60 years ago. over the long run, market timing doesn't matter that much.

(EDIT: and that opinion piece was not coherent; the author mixed up trump's businesses with his net worth, and convoluted other finance concepts to render his desired "opinion". it was awful.)

[ikeboy]

That's just not the case - if you assume he bought in during a low point you'll get a much higher figure.

Besides, there's no claim that he was given anywhere close to $400M over 60 years ago, nor can anyone be realistically expected to invest their inheritance starting at the age of 12.

[bluGill]

> that rate of return is (roughly) less than 2% yearly.

Don't forget to factor in Trumps' heavy spending over those years which greatly reduces his rate of return. You could just as easily say that he is keeping his value level with respect to inflation and spending the rest.

[thwy12321]

The whole reason that the investment industry exists is because nobody puts that much money at risk in an index fund. Hedge funds literally exist for that reason. This whole idea that trump would drop his wealth in an index fund is propaganda, its meant to manipulate you about trumps incompetency.

[walshemj]

With that much $$ Mr Trump should have done better than the index if he is that good.

And at least in the UK people and families that want preserve wealth actually run their own funds. There are a number of listed self managed Investment trusts (with low TER) based on preserving family wealth.

RIT Capital Partners is one example 12.6% pa for 30 years its base was Rothschild family money and there are others Much older.

[brianwawok]

There are thousands of family funds in the US.

[walshemj]

Publicly listed? ones or just a name for wealth managers

[cm2012]

According to actual tax filings, he inherited 600 mil in the year 2000 in the form of NYC real estate, which of left untouched would be north of 10 bil now.