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by samstave
2768 days ago
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I met someone who worked for the kardashians on the show and said they are king, generous and respectful to the staff working their brand. Said that they know full well they are managing a brand and that they are parlaying that as they know it shall run out soon. They said that the mom is the eagle-eye over the brand and pushing it to ensure max profit for them. While i wanted to respect that, and i respect the hustle, it just shows that you can go too far with brand exploitation. The daughter had the brand advanced through high profile sexual scandals (sex tape, personal relations etc) The fucking dad had a transitional sex change to keep the limelight ( Nobody cares if he "wanted to be a woman his whole life" - thats his business. Not mine and not worthy of attempting to grab attention dollars. IMO, the kardashian enterprise ilustrates only one thing: The dicotomy of the education gap in this nation. Never mind a wealth gap. Education gap is why the US is doomed. |
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Or just awareness of how brands are operating now in general. I don't know if it's as dramatic as education.
It used to be the brand name/logo/trademark itself held all the value (e.g. Apple, Nike, etc.), except now we're seeing the value shift to how the brands correlate with consumer's identities (e.g. privacy, kaepernick, etc.). Kardashians, political parties, and corporations are especially cognizant of this social shift and are adapting faster than people are aware of it happening.
I personally blame social networks, which have made consumers hyper-aware of how decisions affect their carefully-constructed image of themselves online - but it's probably more complicated than just that.