I'm probably not old school but I agree. This kind of thing may be cute for a business in a...lesser(?) market but I don't think it sends to right money for someone dealing with my money, credit cards, revenue to do so.
"Not the sort of thing we'd publicize
on purpose, 'cause it is a little childish...but
they started it!"
"It seems awfully immature to resort to
fraternity tactics to draw attention,"
My comment above was my opinion (hence the "I think"), and I think a valid one.
D'oh.