[jeebusroxors]

And from the article:

    "Not the sort of thing we'd publicize
    on purpose, 'cause it is a little childish...but
    they started it!"

    "It seems awfully immature to resort to 
    fraternity tactics to draw attention,"

My comment above was my opinion (hence the "I think"), and I think a valid one.

Thanks for the link though. Good read.