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Somewhat heretical, but I generally don't. I usually explain that development is an iterative process, and that I generally deliver work as soon as it's done. We talk about the knobs that are available to tune the work to the goal, and how to measure goals. We talk about containing costs, and working together to deliver good value. I find that in general, estimates are rarely, if ever, accurate to any significant degree, and thus are usually dishonest when presented as a way to assuage client anxiety over "when will it get done" or "how much will it cost". |
FWIW, it's not as bad as it sounds, it just means that the PM's see red in their charts and end up bugging people with "urgency attacks". Slippage is common and that's OK.
The vast majority of the time, an estimate is just an estimate. Passing a deadline isn't fatal, nor is it failure (regardless of whatever it says in the Project Management Book of Knowledge).