[soccerdave]

Amazon really missed the boat when they came out with their crappy phone attempt. They could have invested more money and made some decent hardware instead of trying to do something gimmicky. They still haven't really learned though by launching poorly designed Kindle Fires with low res screens that lag a bunch. I wonder how different it would be if Amazon had launched a device like the Pixel as a phone.

[ambicapter]

Maybe, and this is just a guess, making good hardware isn't actually that easy? Did they hire any pros or did they try to build the knowhow internally?

[ksec]

It really is easy, comparatively speaking with the current Shenzhen ecosystem.

The problem with Amazon is exactly the same as Microsoft had in the 90s. They have no taste, and not in a small way but very big ways.