[ambicapter]

Maybe, and this is just a guess, making good hardware isn't actually that easy? Did they hire any pros or did they try to build the knowhow internally?

[ksec]

It really is easy, comparatively speaking with the current Shenzhen ecosystem.

The problem with Amazon is exactly the same as Microsoft had in the 90s. They have no taste, and not in a small way but very big ways.