[dvdcxn]

You're projecting your own perception onto others.

Let me raise a counterpoint, the cost of living in Cardiff is vastly less than the, frankly, over inflated prices in London.

I'm going to reuse your tone here - who would give up Cardiff to go to London to get the same Salary but pay twice as much for rent?

I'd raise another point as well - you're assuming people prefer the art and culture scene in London in comparison to a more local scene in a smaller city where gentrification isn't as ubiquitious. I'd rather live in Glasgow, where anyone can afford to go to a club or gig than London, where such activities are generally reserved for rich kids.

[mattlondon]

You're totally correct - its not for everyone (just like Cardiff is not for everyone). London is a big city and comes with big city problems.

However, I'd still argue that their offer is clearly not competitive by matching London salaries since they are not getting applicants.

For what it is worth, in my personal opinion if you are renting on 100K a year, you're Doing It Wrong. I appreciate some people value the flexibility of renting though. Saving up for a mortgage deposit with £100K a year salary and equity grants etc should be no problems, and mortgage repayments are usually either equal or substantially lower than rental rates for equivalent properties. Even in London, a commute of just 25 minutes from central London [2] you can buy a one bed flat for 250-300K which is very affordable on a 100K a year salary. [1]

1 - https://www.rightmove.co.uk/property-for-sale/find.html?loca...

2 - https://www.google.com/maps/dir/Finchley+Central+Station/Tra...

[pjc50]

.. or for 250k you could get a four bedroom detached house in Cardiff: https://www.rightmove.co.uk/property-for-sale/property-69624...

[dvdcxn]

> However, I'd still argue that their offer is clearly not competitive by matching London salaries since they are not getting applicants.

That's a big inference. Is there not a talent deficit in London too?

It's hard hiring people anywhere right now.

[ljf]

For housing = yes it is crazy.

For loads of clubs - you'll pay the same. There are hundreds of tiny clubs in London - many offering free or very cheap entry every night of the week. Yes London has a few expensive clubs (that are generally rubbish once you are in if you aren't paying for champagne) - it has loads of great places to see live music, comedy, djs and acts for pocket money. Just pick up a copy and Time Out and you'll def find soemthing you are interested in... 'If one is bored of London...'

[dvdcxn]

In my experience the drinks tend to be quite a bit more expensive.

[ljf]

They can be, but again you just need to find the right places - yes you'll be lucky to pay less than £2.50 a can.

But yes - if you want cheap drinks, London is not the place to come.

[wmonk]

> who would give up Cardiff to go to London to get the same Salary but pay twice as much for rent?

Clearly nobody... which is what they are talking about in the article.

[IshKebab]

That's because the £100k is a lie though.