[mattlondon]

You're totally correct - its not for everyone (just like Cardiff is not for everyone). London is a big city and comes with big city problems.

However, I'd still argue that their offer is clearly not competitive by matching London salaries since they are not getting applicants.

For what it is worth, in my personal opinion if you are renting on 100K a year, you're Doing It Wrong. I appreciate some people value the flexibility of renting though. Saving up for a mortgage deposit with £100K a year salary and equity grants etc should be no problems, and mortgage repayments are usually either equal or substantially lower than rental rates for equivalent properties. Even in London, a commute of just 25 minutes from central London [2] you can buy a one bed flat for 250-300K which is very affordable on a 100K a year salary. [1]

1 - https://www.rightmove.co.uk/property-for-sale/find.html?loca...

2 - https://www.google.com/maps/dir/Finchley+Central+Station/Tra...

[pjc50]

.. or for 250k you could get a four bedroom detached house in Cardiff: https://www.rightmove.co.uk/property-for-sale/property-69624...

[dvdcxn]

> However, I'd still argue that their offer is clearly not competitive by matching London salaries since they are not getting applicants.

That's a big inference. Is there not a talent deficit in London too?

It's hard hiring people anywhere right now.