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by freehunter 2791 days ago
A lot of items period are like this. I've seen my same fridge with an LG, Electrolux, and Whirlpool logo on it. My grandpa worked at a factory (here in the US) that made chocolate-covered cherries and mid-shift every day they'd have a switch-over on the boxes to switch which brand they were producing. The boxes were the only thing they changed, the chocolate and the cherries were still the same. Even car companies do that, the Chevrolet Aveo was made by Daewoo and branded as a Chevrolet, Daewoo, Holden, Pontiac, Ravon, and Suzuki.
3 comments

There is a term for this: OEM (Original Equipment Manufacturer).

"An original equipment manufacturer (OEM) is a company that produces parts and equipment that may be marketed by another manufacturer. "

https://en.wikipedia.org/wiki/Original_equipment_manufacture...

When I started working on home power monitoring solutions "cloud" software, we could brand the web page with the company that sold/installed the equipment. If you didn't buy directly from us, you would have little idea where the equipment came from. Even the tech support information was that of our resellers. That changed overtime as the business started using there own branding.

That’s interesting with the cars. I drive a used Camry and my cousin drives a brand new Yaris, and while I’ve had precisely 0 problems with the Camry she has constant problems with the “budget” Toyota model.

Googling it, it looks like Mazda makes at least some of the Yaris line, which used to be the Scion brand before that.

https://www.forbes.com/sites/samabuelsamid/2018/04/09/2018-t...

Yaris and Scion are different badgings that coexisted at the same time.
I'm not sure how it is in other industries, but in automotive this is usually referred to as badge engineering.

It results in some interesting vehicles. In the US, GM used to sell Toyota Corolla badged as Geo Prisms.

And in Japan, Toyota sold Chevrolet Cavaliers rebadged as Toyota Cavaliers.