[acomjean]

There is a term for this: OEM (Original Equipment Manufacturer).

"An original equipment manufacturer (OEM) is a company that produces parts and equipment that may be marketed by another manufacturer. "

https://en.wikipedia.org/wiki/Original_equipment_manufacture...

When I started working on home power monitoring solutions "cloud" software, we could brand the web page with the company that sold/installed the equipment. If you didn't buy directly from us, you would have little idea where the equipment came from. Even the tech support information was that of our resellers. That changed overtime as the business started using there own branding.