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by victorp 5714 days ago
why the price of the pdf/epub version is the same as the paperback?
2 comments
rwalling 5713 days ago
The cost of printing the book is low, and I want to encourage people to buy the paperback version if they are on the fence.

The paperback also requires an additional $3 postage, so it's actually $22 instead of $19.

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user24 5713 days ago
yeah I was a little put off by that too. But then I figured it was pretty cheap anyway. I haven't bought it yet, I'm going to re-read chapter one and then buy the pdf I think.
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rwalling 5713 days ago
>>then I figured it was pretty cheap anyway

That's the idea. If you can't afford a $19 book you're going to have a hard time starting a software business...even a one-person operation.

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user24 5712 days ago
I really like your pricing strategy. I nearly bought the paperback/pdf package at $31 (I'm in the UK) until I realised that I really don't need the paperback too.

But you nearly had me! Throwing in the PDF was a huge motivation to upgrade. I think (if I may be so bold) that you should throw in the PDF with all paperback sales, and make that obvious on the homepage, eg:

[Download Sample] [Buy PDF $19] [Buy Paperback & PDF $24]

Re-reading chap.1 is on my list for today and then I'll buy the PDF.

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rwalling 5710 days ago
Good suggestion - I'll test it out.
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