[neuroptera]

Curious as to what you mean by 'the "brand tax" of Facebook in the current climate.'

[chrisweekly]

Not OP, but I interpret "brand tax" as the opposite of the halo effect. FB's brand is tarnished, and arguably hinders rather than helps w/ IG brand perception.

[nojvek]

I’m somewhat guilty of this. I really love whatsapp even though it’s owned by Facebook. I loathe Facebook.com

I left hipstagram a long time ago, it made me feel anxious and addicted.

Network effects though. As long as people aren’t quitting as villages, Facebook network effects will keep them alive for a long time.

[mcny]

There were multiple memes with screenshots of people declaring they were quitting Facebook and using Instagram exclusively. Don't know if this was widespread though.

[neuroptera]

Ah I see, thank you. I've also mostly left FB, keeping the account around only for events and messenger. It has become so cluttered. It really is on its last legs.

[slumberlust]

Facebook is my new rolodex :)

[toss1]

Let's hope it goes obsolete like the Rolodex, only on an internet time scale

[mcny]

I think this is a good place as any to plug Monica.

Monica HQ is a personal CRM. It is NOT a social network. No relation with the project. Previously on HN: https://news.ycombinator.com/item?id=14497295

[nness]

I would assume the negative connotations surrounding the 'Facebook' brand, specifically Cambridge Analytica and 'Russia's election meddling.'

Anything associated too closely with the Facebook name could become associated with these negative connotations.