[chrisweekly]

Not OP, but I interpret "brand tax" as the opposite of the halo effect. FB's brand is tarnished, and arguably hinders rather than helps w/ IG brand perception.

[nojvek]

I’m somewhat guilty of this. I really love whatsapp even though it’s owned by Facebook. I loathe Facebook.com

I left hipstagram a long time ago, it made me feel anxious and addicted.

Network effects though. As long as people aren’t quitting as villages, Facebook network effects will keep them alive for a long time.