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by dazc
2843 days ago
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I would broadly describe my role as a 'marketer' and, in all honesty, I add nothing of any value to my clients. It's a kind of wealth distribution, nothing more. I've had jobs in the past where I've been paid more for doing less. I've also experienced the exact reverse. I think a lot of people are in denial because they haven't had the life experience where they can say the same? |
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If this is truly how you feel, why not try to add value for your clients instead of just taking the money and not contributing? I work in digital marketing and what I do, among other things involves:
- conducting split testing experiments to evaluate which types of marketing copy or site UX lead to better conversion
- evaluating client's web properties to improve SEO, things like semantic content layout, redirect types (301 v 302 etc), accessibility, logical information architecture
- writing code for custom event tracking, implementing schema-based markup for better search engine discoverability
- creating outreach campaigns via email, social and paid search channels, each of which requires has its own KPIs and require a fair amount of domain knowledge to implement and measure effectively
- analyzing search trend data to figure out if the product copy language is similar to what users are searching for