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The main reason why Apple would be interested in self-driving cars is eyeballs. If we believe that self-driving cars are inevitable, whatever the timeframe, consumers will have a lot more free time while they are commuting, and guess what they'll do during that free time? That's right, they're going to want to watch movies, play games, and fiddle with apps, preferably on a big screen in their car. And guess who needs to be on those big screens in the car to stay relevant? That's right, carOS needs to be on that big screen in the car, or Apple should just cede the market to Google and accept inevitable irrelevance. This is an extremely strategic play that will develop over the next 10-20 years as more and more transportation is completely automated and large screens become ubiquitous. |
I am a programmer and I would never ever get in a self-driving car if I had a choice. I don't trust other programmers, I don't know if a backdoor has been put in by someone, and I don't want to get into a vehicle that can be hacked.
I believe self-driving cars will be a catastrophic failure.