[pizzetta]

I definitely prefer the old logo. The new one is extremely generic and does not convey any feeling via the logo.

[bovermyer]

My biggest problem with the new logo is that they're effectively un-branding the Library of Congress by trying to brand it as LIBRARY.

That's like trying to rebrand the White House as HOUSE.

[Fomite]

Their concern is that too many people read "...of Congress" and assume it's not for them. They're very much pushing the idea that it's a library first.

Not sure I like how they did that, but I get the idea.

[bovermyer]

....and now I just had a horrifying thought.

This is another symptom of Idiocracy becoming a documentary?

[reaperducer]

I always felt the old logo looked too postal. Like it was a franked stamp.

The new one is also not great. But I guess the directive was to maximize "library" and minimize associations with "congress."