Ah, there's an offer. And it sounds pretty sweet. Then I went to the article and it says that it is a £30,000 fund. So that's enough for 10 male nurses :/
I was wondering about this as well. Did some googling. Saw many articles about how there is a strong demand for male nurses. Found nothing about special incentives or other benefits for being a male and entering nursing. Maybe they exist but don't show up in the top of the SERPs.
Semi-related. I have a male friend go into respiratory therapy. One of 4 men in his class out of 60 overall classmates. All else being equal, the men had advantages in placement at desirable hospitals to do hands-on learning because the staff there wanted to attract gender diversity onto their team.
I ran into something similar when I applied for an editorial assistant at some entertainment blog in 2009 or so. This was based in San Francisco. The entire staff was women. I was told by some that they were eager to get a different perspective on the team. I did not get that job, but I felt like I was given some preference based on being a guy.
I guess the roughly equivalent move here would be for a nursing school to reduce or waive certain fees for male applicants, based on a desire to encourage more men to apply, enroll, and ultimately enter the nursing field. It’s not immediately obvious to me what the public reaction would be.