Ah, there's an offer. And it sounds pretty sweet. Then I went to the article and it says that it is a £30,000 fund. So that's enough for 10 male nurses :/
I was wondering about this as well. Did some googling. Saw many articles about how there is a strong demand for male nurses. Found nothing about special incentives or other benefits for being a male and entering nursing. Maybe they exist but don't show up in the top of the SERPs.