[nowarninglabel]

Is there anything to learn from the experience of "The Melt"? It seemed they started with a grilled cheese focus, didn't do so well, and pivoted to burgers. Now they seem to be doing well (however this is only through observation, I have no idea of their finances). It would seem Mac & Cheese would find a similar issue of being too narrow / too niche. Granted, if you don't intend to have in-person location ordering be a big piece of the business, then maybe that is irrelevant.

[nedwin]

Location was two of their main problems.

High rents and limited food options (so they went into burgers) and the high rent locations they took in suburban malls often came with contracts which explicitly stated they couldn't sell burgers due to competition with other mall burger places.

Looks like this is very different in that they're mostly selling through Uber Eats et al and some locations. They can easily expand to selling anything they want out of these commissaries.