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by jdietrich 2882 days ago
iPhones represent about 15% of global smartphone shipments, but over 90% of profits. Google intended to commoditise smartphones with Android and largely achieved that aim; nobody is making much money from Android handsets. iOS (and the luxury cachet of the brand) gives Apple a moat that allows them to make meaningful profits on their devices.

Apple's operating margin hovers around 22%, but their gross margin on iPhones is well over 50%. A lot of the difference is tax trickery - Apple funnel a large proportion of profits to offshore companies, which doesn't appear on their balance sheet.

https://en.wikipedia.org/wiki/Base_erosion_and_profit_shifti...

https://www.nytimes.com/2017/11/06/world/apple-taxes-jersey....

1 comments

It is also worth noting Apple rarely subsides its Hardware Product, and I cant record one that ever existed. From Cables, Hobbies, or other smaller gadget they all have nearly the same gross margin. As a matter of fact the pricing structure of Apple's hardware are the easiest part to understand.

Compare to others, Google subsidise Android development with Ads from Search Engine, Huawei cover most of the R&D expense via their Industry leading telecom infrastructure market, Sony has lot of business to cover for their every losing money Mobile handset, Samsung Electronics, has NAND / DRAM and Semi Fab for their bottom line as well as being a group of larger Samsung.

It is not that Apple made lots of money covering the industry 90% of profits, it is that everyone else aren't making money at all. And in the long run, those who cant get enough cash flow will die out. In 2017 the top 5 brand manage 60% of market shares, nearly 10% higher then last year. We are looking at 65% this year, and very likely in a few years time, Apple, Samsung, Huawei, Vivo / OPPO, Xiaomi will cover 80%+ of market.

Maybe this isn’t what you’re talking about, but aren’t their storage prices excessively high?

You pay a lot for a 500G or 1TB SSD from Apple, vastly more than competitors. I always assumed their margin was higher on the higher tiers.