[ksec]

It is also worth noting Apple rarely subsides its Hardware Product, and I cant record one that ever existed. From Cables, Hobbies, or other smaller gadget they all have nearly the same gross margin. As a matter of fact the pricing structure of Apple's hardware are the easiest part to understand.

Compare to others, Google subsidise Android development with Ads from Search Engine, Huawei cover most of the R&D expense via their Industry leading telecom infrastructure market, Sony has lot of business to cover for their every losing money Mobile handset, Samsung Electronics, has NAND / DRAM and Semi Fab for their bottom line as well as being a group of larger Samsung.

It is not that Apple made lots of money covering the industry 90% of profits, it is that everyone else aren't making money at all. And in the long run, those who cant get enough cash flow will die out. In 2017 the top 5 brand manage 60% of market shares, nearly 10% higher then last year. We are looking at 65% this year, and very likely in a few years time, Apple, Samsung, Huawei, Vivo / OPPO, Xiaomi will cover 80%+ of market.

[iainmerrick]

Maybe this isn’t what you’re talking about, but aren’t their storage prices excessively high?

You pay a lot for a 500G or 1TB SSD from Apple, vastly more than competitors. I always assumed their margin was higher on the higher tiers.