[BOBOTWINSTON]

It is an anecdotal response to your first point, but since you didn't place a threshold I'll say it anyway.

I have two friends who I'd describe as average theatre goers. Maybe a movie every 2 - 3 months. Since using MoviePass they both average about two movies a month during 2018. I am not sure how sustained that behavior will be, but at atleast in this early stage it is lasting.

As for the second point, he is arguing they never sell the ticket once. AMC does not get the money if the subscriber does not attend the film. So by fighting with MoviePass (as they have been), they never sell the ticket once.

[chrisseaton]

So the studio gained audience but (excluding the MoviePass susididy) not any money so what’s the benefit of that? In fact they might be setting an expectation that film tickets should be lower in people’s minds!

If you give me free tickets to the cinema I might go. If you say now I’m in the habit can you charge me $1? No thanks not worth it now.

[crooked-v]

The benefactee in this scenario is the theater chain, not the studio, as they make most of their real profit from concessions, not selling seats.

[goostavos]

Is the thrifty MP user the same one that buys overpriced stuff from concession stands, though? I suspect the old candy in the pocket ahead of time trick would be in use.

[gamblor956]

Only if the MoviePass customers actually buy concessions. One of their issues with trying to leverage smaller theaters is that MoviePass customers didn't purchase sufficient concessions to justify cutting MoviePass in on any of the theaters' revenue streams.