[chrisseaton]

So the studio gained audience but (excluding the MoviePass susididy) not any money so what’s the benefit of that? In fact they might be setting an expectation that film tickets should be lower in people’s minds!

If you give me free tickets to the cinema I might go. If you say now I’m in the habit can you charge me $1? No thanks not worth it now.

[crooked-v]

The benefactee in this scenario is the theater chain, not the studio, as they make most of their real profit from concessions, not selling seats.

[goostavos]

Is the thrifty MP user the same one that buys overpriced stuff from concession stands, though? I suspect the old candy in the pocket ahead of time trick would be in use.

[gamblor956]

Only if the MoviePass customers actually buy concessions. One of their issues with trying to leverage smaller theaters is that MoviePass customers didn't purchase sufficient concessions to justify cutting MoviePass in on any of the theaters' revenue streams.