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by gatsby
2884 days ago
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Investors frequently say things like this: “Am I at, or can I get to, profitability on the money I have?...(If so) Go raise “opportunistic money” from your existing investors at a good or great price.” If you’re profitable and believe that your customers will continue investing in you, you should think long and hard about raising more capital as “the answer.” Raising more capital is sometimes the answer, and it’s an investor’s job to convince you that raising capital is always the answer. |
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Without a plan, or even a good reason, for that money how does it contribute to making your business more profitable or resilient to the vagaries of your market? In the short term it'll keep you afloat but that isn't going to be a big consolation when the money does run out. Stock piling cash in exchange for huge amounts of equity seems totally irresponsible.