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by scarface74 2887 days ago
It doesn’t matter - if you’re the founder of a company and you were able to convince investors (equity) or banks (debt) that your money losing venture can eventually make money, why not continue taking money from them? If the venture fails, your investors and/or bank loses money and you go out there and either start another business or get a job.

On the other hand, if it’s your own money, don’t get caught up in the sunk cost fallacy.