It's not relevant. The reason why all the semiconductor companies are buying each other is that it is more cost effective than trying to pry a design win out of somebody's hands that might or might not result in volume.
Or, more directly, someone who already has the design win can probably undercut your price and still make a profit (don't have to redesign anything so all the NRE is already sunk). So, if you want the design win, you have to take an initial loss and then hope you can squeeze the cost of the chip to gain some profit. Not a good bet.
The pot of money for semiconductors is effectively fixed for right now so companies are going to just keep eating one another until that changes or governments step in.
In our case we're an FPGA shop looking to transition. There really needs to be a support group for people like us. We have a hard time figuring out what's even feasible.
The difference these days is that with the death of Dennard scaling and Moore's law there's a place now for customized hardware. You really can beat Intel and even NVidia now for specialized workloads with FPGAs. Of course you'd be even better with an ASIC which is why we're leaning that way.
Or, more directly, someone who already has the design win can probably undercut your price and still make a profit (don't have to redesign anything so all the NRE is already sunk). So, if you want the design win, you have to take an initial loss and then hope you can squeeze the cost of the chip to gain some profit. Not a good bet.
The pot of money for semiconductors is effectively fixed for right now so companies are going to just keep eating one another until that changes or governments step in.