[bsder]

It's not relevant. The reason why all the semiconductor companies are buying each other is that it is more cost effective than trying to pry a design win out of somebody's hands that might or might not result in volume.

Or, more directly, someone who already has the design win can probably undercut your price and still make a profit (don't have to redesign anything so all the NRE is already sunk). So, if you want the design win, you have to take an initial loss and then hope you can squeeze the cost of the chip to gain some profit. Not a good bet.

The pot of money for semiconductors is effectively fixed for right now so companies are going to just keep eating one another until that changes or governments step in.