[madeofpalk]

This is in-line with the the 'under promise and over deliver" mantra I was taught at Apple Retail. Don't make any promises you can't keep, and silently start to fix issues like this.

Apple having a hardware fix for their keyboard disasters in this revision is also inline with their repair program they just issued.

[NeedMoreTea]

> Don't make any promises you can't keep

What, like delivering a keyboard that actually works reliably?

It seems very much the opposite of under-promise, over-deliver in that they promised it and the touch bar would be better. The most that can be said is both are proving hugely subjective and controversial.

Now, had they managed to get Thinkpad feel in 2mm travel...

[coldtea]

>What, like delivering a keyboard that actually works reliably?

Under all other constraints you have. Which is not just simple "put any old working keyboard in there and call it a day".

[garmaine]

> Apple having a hardware fix for their keyboard disasters in this revision is also inline with their repair program they just issued.

Yes, they just issued a repair program. Until precisely 3 weeks ago Apple refused to acknowledge the issue and forced customers to pay for costly repairs on their own dime. This patent was filed in September 2016. Apple was fucking lying through their teeth for a full 22 months and have been caught in that lie.

Frankly I'm amazed there isn't more outrage at this. How could anyone trust them going forward?

[coldtea]

>Yes, they just issued a repair program. Until precisely 3 weeks ago Apple refused to acknowledge the issue and forced customers to pay for costly repairs on their own dime. This patent was filed in September 2016. Apple was fucking lying through their teeth for a full 22 months and have been caught in that lie.

Do you expect companies to immediately jump to full repair programs the minute the first few users complain?

Especially when people will complain about anything.

Of course they'd wait to see if it's a widespread issue.

[garmaine]

> Do you expect companies to immediately jump to full repair programs the minute the first few users complain?

They designed a fix innovative enough to file a patent on, 22 months before they acknowledged the issue. That requires costly engineering time and organizational direction that is not used on a whim. They knew back then that this was a real issue.

[coldtea]

>They designed a fix innovative enough to file a patent on, 22 months before they acknowledged the issue.

They work on changes, ideas, and improvements all the time, and they have 1000s of similar patents for everything, doesn't mean the work that lead to that patent was a response to the specific product issue -- could be just a patent about avoiding dust in keyboards in general (a problem that harks back to the ages).

>That requires costly engineering time and organizational direction that is not used on a whim.

Again, you'd be surprised. It just requires the idea, and someone to write it in patent-ease. They have patents for all sorts of ideas and some make it into products while others never see the light of day. They literally use those "on a whim". For Apple filling a patent is peanut money.

https://appleinsider.com/articles/13/01/24/apple-exploring-s...

https://www.telegraph.co.uk/technology/2017/03/23/apple-pate...

http://www.businessinsider.com/apple-weight-lifting-fitness-...

https://www.theverge.com/2017/10/10/16452402/apple-patent-wa...

https://gizmodo.com/5058161/apple-patent-adds-quicklook-capa...

https://www.forbes.com/sites/gordonkelly/2015/09/23/apple-cu...

https://www.macstories.net/news/apple-patents-lcd-screen-tha...

[briandear]

Because the vast majority of people didn’t have keyboard problems. And the vast majority of people that bought Apple Care wouldn’t be paying out of pocket for any of this assuming they bought their machine in 2015 or later.

Not everything is some conspiracy. Filing patents on improved designs doesn’t mean the old design was flawed and terrible. They are always filing patents on the next thing and hopefully everything is an improvement on what came before it.

Claiming they are lying is unfounded nonsense.

[ulfw]

You mean like showing off AirPower wireless charger almost a year ago and never releasing it since. Totally didn’t overpromise anything there?