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by lordofmoria 2903 days ago
> Before you embark on a rebuild, you should have solid data (ideally backed up by logs) about which features your users are using, which ones they care about, which ones are "nice to haves", which ones were very necessary to get to the stage you're at now but have lost their importance in the current business environment, and which ones were outright mistakes.

This is so important. I've been on many a project where, 3 months in, we wish we had historical tracking data on user activity to back up our instincts to cut a particular feature that seems worthless. The worst part? Even if you add it immediately, you'll have to wait 2-4 weeks to get a sufficient amount of data.

2 comments

Also important to realise that a feature that is rarely used (view history, remove user) might be more important than one used more often (dashboard widget that nobody pays attention to)
Yup; statistics are only part of the picture and value of a story. Compliancy is another one for example; sure, few people will use the 'download all my data' and 'delete my account' options, but they're mandatory for GDPR compliance and not offering them may cause a huge fine. There's a lot of these compliancy features.
> The worst part? Even if you add it immediately, you'll have to wait 2-4 weeks to get a sufficient amount of data.

I think this was the problem a product like Heap [1] was designed to solve: just track all user actions, forever, and then assign pipelines after the fact based on what you want to check up on.

Don't work at Heap or anything, just love the team and product.

[1]: https://heapanalytics.com/

Any solutions (technical or procedural) that are capable of maintaining user privacy?

I don't think "just track all user actions, forever" is going to be a legally defensible solution for much longer, even in the US.

Tracking events without user IDs would still allow for aggregate feature usage tracking.

Out of interest, what makes you think that an application won't legally be able to record the ways in which a user interacts with that application?

Obviously I'm not speaking for Heap; just curious.

We need case law to settle the matter but in general, the GDPR indicates that if you don't need to collect the data in order to perform the requested activity, you need explicit consent for collecting it, and will be held to a high standard in court if this every comes in to question.
Yes, but like the "cookie law" before it, it's absolutely fine to go ahead and do it if it's required (in the case of something like logging aggregate usage counts of APIs, that's easy to justify as a requirement for maintaining a reliable service; it's basic server monitoring).

Things like online stores using cookies to track a user's shopping cart across requests are completely fine, yet it seems like legal departments decided to be overly cautious and treat all cookies as potentially infringing. GDPR may be triggering similar reactions.

I wouldn't have a problem with that if marketing departments became equally cautious, but they seem to just slap on a banner and carry on as before :(

> if you don't need to collect the data in order to perform the requested activity

It's about data that can identify a user, not any data. A collection of actions with anonymized user IDs will not allow to identify the user (in most cases), so it's fine to keep it.

Very good to know.

Correct me if I'm wrong - seems like anonymizing the usage data complies with the GDPR, and thus the grandparent post still stands.

As long as you anonymise in a way that you can't de-anonymise it should be OK.