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by dwc 2923 days ago
The rise of the iPhone explains a LOT about where Apple puts their attention. What it doesn't really explain is why the changes they do make to Mac products seem designed to annoy. Since they're not upgrading the processors couldn't they just leave things completely alone and keep selling the old models? I'm not sure they'd take any more heat for that than they do for dropping connectors and such.
2 comments

> leave things completely alone and keep selling the old models

That would trash the brand. You can't be selling cutting edge out of one side of the company while milking legacy products out the other. Perhaps more fatally, it spoils Apple's incredibly effective "make your product obsolete before someone else does" philosophy.

> You can't be selling cutting edge out of one side of the company while milking legacy products out the other.

Except that's exactly what's happening with the MacBook Air, Mac mini, Mac Pro...

Additionally, iPhone has been their core focus for a long time now, and yet prior to the X, they basically shipped the same phone for the last 4 years. What have they been doing at Apple for the last half decade or more besides building a GCHQ replica?
Making money hand over fist, for one thing. It is smart to change slowly if you've achieved market saturation and your customer base has no viable alternatives. It means more profits.
And on which platform do the iPhone’s apps get designed and engineered?

Apple are making a big mistake.