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Great analysis, although I don't completely agree with this statement: "GitHub, a company that, having raised $350 million in venture capital, was not going to make it as an independent entity." If it is referring to the fact that, in the crazy VC spiral of the startups world, once you have received such a big investment, a sale to a big corp is the only choice, then I sadly agree. But GitHub could have been an independent entity with a sustainable business, if they had not fallen into VC's startups trap. I have to agree with DHH here: https://twitter.com/dhh/status/1003611913924894720. We need more independent software companies instead of only having 5 big players. |
As an independent entity, Github would have had to evolve in a very different way and gone more aggressively after making money, fixing their cost structure, like most of their competitors like Atlassian, Gitlab, and other companies selling developer tools as a SAAS service. So, even though these are comparable companies with comparable offerings, the value proposition is very different. There is no way in hell Gitlab is worth anywhere near what MS just paid for Github.
Being based in silicon valley means Github paid a premium for being there and burned through loads of cash paying for expensive developers, fancy office space, etc. Much cheaper if you are based elsewhere, have less emphasis on wanting to have every OSS project on your platform and more emphasis on selling tools to corporations. This is in a nutshell the strategy for Atlassian and Gitlab. Both also offer freemium layers for OSS but mostly their deal is upselling to their paid offerings. Growth that way is much slower. Though, I would say, Gitlab is now pretty well positioned to succeed where Github struggled.