| Hi Bryan :) >highly targeted, outbound cold emails... ...are neither scalable nor calls, in my mind. Here's my opinions: 1) I am currently manually building my own unsolicited email list for the purpose of marketing my b2b service. I have good, quality data sources with no bounce rates and right personas, but it is neither cheap nor simple to enter this data manually 2) even if I send these people highly targeted and well-crafted emails that are friendly and insightful and pithy, it is a slow process with diminishing returns... 3)... because most people add me to their spam filter these days. It is trivial to do so. I would infinitely prefer to invest my time in creating excellent, viral content and offering users a free entry level service with few restrictions. I would then spend all my time obsessively devoting myself to those users who have a big budget and greatly desire to receive communication from me. Lastly, I dare say that someone who responds to a cold email will probably just end up kicking tires. Tire kicking is automated away with my free demo. |
Highly targeted email lists are scaleable enough and there is plenty of tech to make them more personal than ever. I disagree a great deal with the idea that cold respondents "end up kicking tires." 100% of my marketing is cold email. 100% of the marketing I do for clients is cold email. I'm happy with my ROI and so are they.