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by goatherders
2935 days ago
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Certainly more than one way to do this, but I agree with Bryan. Highly targeted email lists are scaleable enough and there is plenty of tech to make them more personal than ever. I disagree a great deal with the idea that cold respondents "end up kicking tires." 100% of my marketing is cold email. 100% of the marketing I do for clients is cold email. I'm happy with my ROI and so are they. |
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