[bl4k]

> Zynga does not make Zwinky, Mindspark Interactive Network does.

But they need distribution, and they got that through Pincus - See: "I did every horrible thing in the book just to get revenues" : http://techcrunch.com/2009/11/06/zynga-scamville-mark-pinkus...

> Product (red) is a great example where buying a $150 iPod nets a whopping $10 for The Global Fund.

You really can not compare the two. The BOM and cost of production on an iPod is probably $120. The incremental cost of a Farmville credit is thousands of a cent.

[teej]

> But they need distribution, and they got that through Pincus

Point conceded, I didn't know about that.

> You really can not compare the two.

A fair comparison isn't far out of reach - Shazam (red) only donates 20% of its iPhone app sales. My point isn't about these specific deals, it's that charity-share deals aren't uncommon and a 50% share is above industry standard.

And for what it's worth, Zynga did spike their contributions to 100% after the earthquake hit. Through the sales of items in Farmville, they raised over $1.5M for earthquake relief, more than most NGOs, private companies, and countries.

[twir]

Thanks for the source on Zynga's connection to Zwinky. I knew there was some sort of connection, but my face got horribly red when I realized "wait, he's right--Zynga didn't make Zwinky."