[teej]

> But they need distribution, and they got that through Pincus

Point conceded, I didn't know about that.

> You really can not compare the two.

A fair comparison isn't far out of reach - Shazam (red) only donates 20% of its iPhone app sales. My point isn't about these specific deals, it's that charity-share deals aren't uncommon and a 50% share is above industry standard.

And for what it's worth, Zynga did spike their contributions to 100% after the earthquake hit. Through the sales of items in Farmville, they raised over $1.5M for earthquake relief, more than most NGOs, private companies, and countries.