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Finally a car manufacturer realizes it can't out-compete a software company at making good software. The reason infotainment sucks so hard is that car companies want to "own the experience" and also want to cut costs, so they underinvest and create poor experiences. |
This Volvo hardware is going to be a minimum of 3 years old before it ships and will have to function for 10 years+.
How good is your 10 year old phone? How does it match up to the average consumer experience today? How's the speakers, camera, audio, OTA software, and display compare to what's available today?
Not owning the software ecosystem is a good first step but will be severely hampered by not aligning hardware development cycle expectations.