their success is probably more because business owners are willing to provide a massive discount to get the Groupon exposure, $120 million funding and an enormous subscription base.
I don't think you know much about copywriting if you say that.
I've studied their landing pages and emails. Groupon has fantastic clear,benefit-driven copy and landing page design, and they split test everything fanatically.
That's the real secret to their success- constant iteration and improvement. They're one of the few American companies to truly master kaizen, and the results are easy to see.
I've studied their landing pages and emails. Groupon has fantastic clear,benefit-driven copy and landing page design, and they split test everything fanatically.
That's the real secret to their success- constant iteration and improvement. They're one of the few American companies to truly master kaizen, and the results are easy to see.