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by il
5762 days ago
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I don't think you know much about copywriting if you say that. I've studied their landing pages and emails. Groupon has fantastic clear,benefit-driven copy and landing page design, and they split test everything fanatically. That's the real secret to their success- constant iteration and improvement. They're one of the few American companies to truly master kaizen, and the results are easy to see. |
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Care to provide us with references or examples?